Within the age of AI, a brand new strategy to content material creation is reshaping how eCommerce manufacturers appeal to natural visitors: Generative Engine Optimization (GEO). In contrast to conventional Website positioning, which depends closely on handbook key phrase concentrating on and time-consuming content material writing, GEO makes use of AI instruments—like ChatGPT—to generate high-quality, search-optimized content material at scale.
For Shopify retailer homeowners, GEO isn’t only a buzzword—it’s a sensible progress technique. When finished proper, it could assist you drive free visitors, enhance discoverability, and generate extra gross sales with out growing your advert spend.
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