Hey there, thanks for locating your option to this weblog publish. I’m Beatrice, the Advertising Lead of TikTok and Pinterest, however my path wasn’t precisely a straight line.
In actual fact, I’ve held fairly a couple of positions at Kilo Well being and realized some classes alongside the best way. Prepared to affix me for some suggestions and tips? Let’s do it.
What introduced me to social media advertising and marketing
I might write an essay about my travels, however let me present a short overview of the way it all started: After my first yr at college, I took the chance to take part within the ‘Work and Journey’ program — venturing right into a small city within the USA.
But, my adventurous spirit needed much more thrill. So, after graduating, I got down to discover New Zealand for a yr, adopted by one other yr in Australia. And let me add that I at all times seek for one of the best cappuccino and always remember to look at the sundown in all places I’m going.
However being in Lithuania, I spotted that I’d love to make use of my abilities past customer support jobs. I craved one thing more difficult, and I discovered it right here.
Nevertheless, my path to social media advertising and marketing started again at college. I began working in a casting company, so video codecs and visible illustration have been at all times near me.
Then, whereas touring the world, I began posting footage on social media of my travels — wonderful USA nationwide parks, Canadian mountains, and extra. I gained a number of consideration, so social media got here into the highlight. Later, I began freelancing with manufacturers and labored in an company, so all of it got here collectively.
After a good distance, I’m now holding the place of Advertising Lead of TikTok at Kilo Well being.
The important thing elements of content material technique for social media
Whereas approaching the event of a content material technique for social media platforms, a number of analysis and brainstorming is concerned. First, you get to know the product and its qualities, then analysis the market and rivals and begin brainstorming.
I at all times say that one of the best device in my job is social media itself. The extra you scroll, the extra inspiration you may get. I discover so many fascinating items that encourage my very own content material.
Additionally, working with paid adverts on social media is a difficult factor, however there are a couple of guidelines that assist simplify the thought.
For example, you need to know your viewers and what works greatest for them. Perceive how they stay and what issues they’ve, and use your advert to attempt to showcase how your product may help clear up them.
So, right here’s the method:
My group conduct analysis and brainstorm concepts. After that, we movie the content material, sometimes within the workplace the place all the mandatory instruments can be found. If the content material is extra advanced or requires English-speaking folks, we order it from content material creators, edit it, after which publish it.
I’m very fortunate to have my group by my facet. I’m surrounded by inventive, fast-thinking, and fast-acting individuals who give you one of the best and most out-of-the-box concepts.
Easy methods to seize consideration and create developments
These days, everybody strives to precise their opinion on social media, so we strive to make sure they will try this. With regards to natural accounts, you’ll at all times get one of the best reactions if you happen to do one thing surprising.
All of us love aesthetics and visually interesting video content material, however the one option to seize the eye of scrolling folks is to make them pause for a second and assume — ”what simply occurred?” I’m an enormous fan of aesthetics myself, however what I’ve realized on this job is that what is gorgeous to the attention doesn’t at all times promote or lead to any response from our goal audiences.
A quite simple recipe for maintaining with developments is to scroll, scroll, scroll.
Additionally, you at all times must know the context of the world. Take the “Met Gala,” for instance — it occurred, and the subsequent morning, everybody was buzzing about it. Who is aware of, if you happen to’re fast and artistic sufficient, you would possibly even begin a pattern. Typically, essentially the most surprising movies spark developments, so luck positively performs an enormous position.
A glance into the longer term
Wanting into future predictions, video content material will certainly proceed to dominate social media platforms. AR and VR applied sciences will turn into extra built-in into social media platforms, providing customers immersive experiences.
The recognition of ephemeral content material, corresponding to tales, will proceed to rise as customers benefit from the short-term nature of those posts. Social commerce will turn into much more prevalent, with all of the platforms integrating purchasing options immediately into their consumer expertise.
Influencers will fade away, and easy content material creators will take their place. Everybody tends to belief somebody who’s identical to us greater than a non-relatable, posh-lifestyle-living individual.
Remaining ideas
I’ve actually realized you can’t be too private when creating content material. What’s good and eye-pleasing for you could be completely boring in your viewers. So, you need to turn into certainly one of them.
As well as, it actually is determined by the merchandise and the psychology of individuals; if you happen to’re promoting well being merchandise, you need to know that folks shall be searching for them initially of spring or proper after New 12 months’s. All of us have New 12 months’s resolutions, proper? So it’s not solely about advertising and marketing — I believe the one manner to achieve success right here is to turn into a little bit of a psychologist.
You need to perceive your viewers and talk with them. As a model, it’s greatest to take heed to what they need, typically even asking and making a dialog.
And that’s it for now. I’m off to look at the sundown. I hope you’ve picked up a couple of helpful suggestions from this text!
Oh, and by the best way — perhaps you’ve got comparable profession aspirations? Take a look at our careers web page, and who is aware of, perhaps we’ll share a cappuccino sometime.
Beatrice Saldauskaite
Advertising Lead of TikTok & Pinterest
Hey there, thanks for locating your option to this weblog publish. I’m Beatrice, the Advertising Lead of TikTok and Pinterest, however my path wasn’t precisely a straight line.
In actual fact, I’ve held fairly a couple of positions at Kilo Well being and realized some classes alongside the best way. Prepared to affix me for some suggestions and tips? Let’s do it.
What introduced me to social media advertising and marketing
I might write an essay about my travels, however let me present a short overview of the way it all started: After my first yr at college, I took the chance to take part within the ‘Work and Journey’ program — venturing right into a small city within the USA.
But, my adventurous spirit needed much more thrill. So, after graduating, I got down to discover New Zealand for a yr, adopted by one other yr in Australia. And let me add that I at all times seek for one of the best cappuccino and always remember to look at the sundown in all places I’m going.
However being in Lithuania, I spotted that I’d love to make use of my abilities past customer support jobs. I craved one thing more difficult, and I discovered it right here.
Nevertheless, my path to social media advertising and marketing started again at college. I began working in a casting company, so video codecs and visible illustration have been at all times near me.
Then, whereas touring the world, I began posting footage on social media of my travels — wonderful USA nationwide parks, Canadian mountains, and extra. I gained a number of consideration, so social media got here into the highlight. Later, I began freelancing with manufacturers and labored in an company, so all of it got here collectively.
After a good distance, I’m now holding the place of Advertising Lead of TikTok at Kilo Well being.
The important thing elements of content material technique for social media
Whereas approaching the event of a content material technique for social media platforms, a number of analysis and brainstorming is concerned. First, you get to know the product and its qualities, then analysis the market and rivals and begin brainstorming.
I at all times say that one of the best device in my job is social media itself. The extra you scroll, the extra inspiration you may get. I discover so many fascinating items that encourage my very own content material.
Additionally, working with paid adverts on social media is a difficult factor, however there are a couple of guidelines that assist simplify the thought.
For example, you need to know your viewers and what works greatest for them. Perceive how they stay and what issues they’ve, and use your advert to attempt to showcase how your product may help clear up them.
So, right here’s the method:
My group conduct analysis and brainstorm concepts. After that, we movie the content material, sometimes within the workplace the place all the mandatory instruments can be found. If the content material is extra advanced or requires English-speaking folks, we order it from content material creators, edit it, after which publish it.
I’m very fortunate to have my group by my facet. I’m surrounded by inventive, fast-thinking, and fast-acting individuals who give you one of the best and most out-of-the-box concepts.
Easy methods to seize consideration and create developments
These days, everybody strives to precise their opinion on social media, so we strive to make sure they will try this. With regards to natural accounts, you’ll at all times get one of the best reactions if you happen to do one thing surprising.
All of us love aesthetics and visually interesting video content material, however the one option to seize the eye of scrolling folks is to make them pause for a second and assume — ”what simply occurred?” I’m an enormous fan of aesthetics myself, however what I’ve realized on this job is that what is gorgeous to the attention doesn’t at all times promote or lead to any response from our goal audiences.
A quite simple recipe for maintaining with developments is to scroll, scroll, scroll.
Additionally, you at all times must know the context of the world. Take the “Met Gala,” for instance — it occurred, and the subsequent morning, everybody was buzzing about it. Who is aware of, if you happen to’re fast and artistic sufficient, you would possibly even begin a pattern. Typically, essentially the most surprising movies spark developments, so luck positively performs an enormous position.
A glance into the longer term
Wanting into future predictions, video content material will certainly proceed to dominate social media platforms. AR and VR applied sciences will turn into extra built-in into social media platforms, providing customers immersive experiences.
The recognition of ephemeral content material, corresponding to tales, will proceed to rise as customers benefit from the short-term nature of those posts. Social commerce will turn into much more prevalent, with all of the platforms integrating purchasing options immediately into their consumer expertise.
Influencers will fade away, and easy content material creators will take their place. Everybody tends to belief somebody who’s identical to us greater than a non-relatable, posh-lifestyle-living individual.
Remaining ideas
I’ve actually realized you can’t be too private when creating content material. What’s good and eye-pleasing for you could be completely boring in your viewers. So, you need to turn into certainly one of them.
As well as, it actually is determined by the merchandise and the psychology of individuals; if you happen to’re promoting well being merchandise, you need to know that folks shall be searching for them initially of spring or proper after New 12 months’s. All of us have New 12 months’s resolutions, proper? So it’s not solely about advertising and marketing — I believe the one manner to achieve success right here is to turn into a little bit of a psychologist.
You need to perceive your viewers and talk with them. As a model, it’s greatest to take heed to what they need, typically even asking and making a dialog.
And that’s it for now. I’m off to look at the sundown. I hope you’ve picked up a couple of helpful suggestions from this text!
Oh, and by the best way — perhaps you’ve got comparable profession aspirations? Take a look at our careers web page, and who is aware of, perhaps we’ll share a cappuccino sometime.
Beatrice Saldauskaite
Advertising Lead of TikTok & Pinterest
Hey there, thanks for locating your option to this weblog publish. I’m Beatrice, the Advertising Lead of TikTok and Pinterest, however my path wasn’t precisely a straight line.
In actual fact, I’ve held fairly a couple of positions at Kilo Well being and realized some classes alongside the best way. Prepared to affix me for some suggestions and tips? Let’s do it.
What introduced me to social media advertising and marketing
I might write an essay about my travels, however let me present a short overview of the way it all started: After my first yr at college, I took the chance to take part within the ‘Work and Journey’ program — venturing right into a small city within the USA.
But, my adventurous spirit needed much more thrill. So, after graduating, I got down to discover New Zealand for a yr, adopted by one other yr in Australia. And let me add that I at all times seek for one of the best cappuccino and always remember to look at the sundown in all places I’m going.
However being in Lithuania, I spotted that I’d love to make use of my abilities past customer support jobs. I craved one thing more difficult, and I discovered it right here.
Nevertheless, my path to social media advertising and marketing started again at college. I began working in a casting company, so video codecs and visible illustration have been at all times near me.
Then, whereas touring the world, I began posting footage on social media of my travels — wonderful USA nationwide parks, Canadian mountains, and extra. I gained a number of consideration, so social media got here into the highlight. Later, I began freelancing with manufacturers and labored in an company, so all of it got here collectively.
After a good distance, I’m now holding the place of Advertising Lead of TikTok at Kilo Well being.
The important thing elements of content material technique for social media
Whereas approaching the event of a content material technique for social media platforms, a number of analysis and brainstorming is concerned. First, you get to know the product and its qualities, then analysis the market and rivals and begin brainstorming.
I at all times say that one of the best device in my job is social media itself. The extra you scroll, the extra inspiration you may get. I discover so many fascinating items that encourage my very own content material.
Additionally, working with paid adverts on social media is a difficult factor, however there are a couple of guidelines that assist simplify the thought.
For example, you need to know your viewers and what works greatest for them. Perceive how they stay and what issues they’ve, and use your advert to attempt to showcase how your product may help clear up them.
So, right here’s the method:
My group conduct analysis and brainstorm concepts. After that, we movie the content material, sometimes within the workplace the place all the mandatory instruments can be found. If the content material is extra advanced or requires English-speaking folks, we order it from content material creators, edit it, after which publish it.
I’m very fortunate to have my group by my facet. I’m surrounded by inventive, fast-thinking, and fast-acting individuals who give you one of the best and most out-of-the-box concepts.
Easy methods to seize consideration and create developments
These days, everybody strives to precise their opinion on social media, so we strive to make sure they will try this. With regards to natural accounts, you’ll at all times get one of the best reactions if you happen to do one thing surprising.
All of us love aesthetics and visually interesting video content material, however the one option to seize the eye of scrolling folks is to make them pause for a second and assume — ”what simply occurred?” I’m an enormous fan of aesthetics myself, however what I’ve realized on this job is that what is gorgeous to the attention doesn’t at all times promote or lead to any response from our goal audiences.
A quite simple recipe for maintaining with developments is to scroll, scroll, scroll.
Additionally, you at all times must know the context of the world. Take the “Met Gala,” for instance — it occurred, and the subsequent morning, everybody was buzzing about it. Who is aware of, if you happen to’re fast and artistic sufficient, you would possibly even begin a pattern. Typically, essentially the most surprising movies spark developments, so luck positively performs an enormous position.
A glance into the longer term
Wanting into future predictions, video content material will certainly proceed to dominate social media platforms. AR and VR applied sciences will turn into extra built-in into social media platforms, providing customers immersive experiences.
The recognition of ephemeral content material, corresponding to tales, will proceed to rise as customers benefit from the short-term nature of those posts. Social commerce will turn into much more prevalent, with all of the platforms integrating purchasing options immediately into their consumer expertise.
Influencers will fade away, and easy content material creators will take their place. Everybody tends to belief somebody who’s identical to us greater than a non-relatable, posh-lifestyle-living individual.
Remaining ideas
I’ve actually realized you can’t be too private when creating content material. What’s good and eye-pleasing for you could be completely boring in your viewers. So, you need to turn into certainly one of them.
As well as, it actually is determined by the merchandise and the psychology of individuals; if you happen to’re promoting well being merchandise, you need to know that folks shall be searching for them initially of spring or proper after New 12 months’s. All of us have New 12 months’s resolutions, proper? So it’s not solely about advertising and marketing — I believe the one manner to achieve success right here is to turn into a little bit of a psychologist.
You need to perceive your viewers and talk with them. As a model, it’s greatest to take heed to what they need, typically even asking and making a dialog.
And that’s it for now. I’m off to look at the sundown. I hope you’ve picked up a couple of helpful suggestions from this text!
Oh, and by the best way — perhaps you’ve got comparable profession aspirations? Take a look at our careers web page, and who is aware of, perhaps we’ll share a cappuccino sometime.
Beatrice Saldauskaite
Advertising Lead of TikTok & Pinterest
Hey there, thanks for locating your option to this weblog publish. I’m Beatrice, the Advertising Lead of TikTok and Pinterest, however my path wasn’t precisely a straight line.
In actual fact, I’ve held fairly a couple of positions at Kilo Well being and realized some classes alongside the best way. Prepared to affix me for some suggestions and tips? Let’s do it.
What introduced me to social media advertising and marketing
I might write an essay about my travels, however let me present a short overview of the way it all started: After my first yr at college, I took the chance to take part within the ‘Work and Journey’ program — venturing right into a small city within the USA.
But, my adventurous spirit needed much more thrill. So, after graduating, I got down to discover New Zealand for a yr, adopted by one other yr in Australia. And let me add that I at all times seek for one of the best cappuccino and always remember to look at the sundown in all places I’m going.
However being in Lithuania, I spotted that I’d love to make use of my abilities past customer support jobs. I craved one thing more difficult, and I discovered it right here.
Nevertheless, my path to social media advertising and marketing started again at college. I began working in a casting company, so video codecs and visible illustration have been at all times near me.
Then, whereas touring the world, I began posting footage on social media of my travels — wonderful USA nationwide parks, Canadian mountains, and extra. I gained a number of consideration, so social media got here into the highlight. Later, I began freelancing with manufacturers and labored in an company, so all of it got here collectively.
After a good distance, I’m now holding the place of Advertising Lead of TikTok at Kilo Well being.
The important thing elements of content material technique for social media
Whereas approaching the event of a content material technique for social media platforms, a number of analysis and brainstorming is concerned. First, you get to know the product and its qualities, then analysis the market and rivals and begin brainstorming.
I at all times say that one of the best device in my job is social media itself. The extra you scroll, the extra inspiration you may get. I discover so many fascinating items that encourage my very own content material.
Additionally, working with paid adverts on social media is a difficult factor, however there are a couple of guidelines that assist simplify the thought.
For example, you need to know your viewers and what works greatest for them. Perceive how they stay and what issues they’ve, and use your advert to attempt to showcase how your product may help clear up them.
So, right here’s the method:
My group conduct analysis and brainstorm concepts. After that, we movie the content material, sometimes within the workplace the place all the mandatory instruments can be found. If the content material is extra advanced or requires English-speaking folks, we order it from content material creators, edit it, after which publish it.
I’m very fortunate to have my group by my facet. I’m surrounded by inventive, fast-thinking, and fast-acting individuals who give you one of the best and most out-of-the-box concepts.
Easy methods to seize consideration and create developments
These days, everybody strives to precise their opinion on social media, so we strive to make sure they will try this. With regards to natural accounts, you’ll at all times get one of the best reactions if you happen to do one thing surprising.
All of us love aesthetics and visually interesting video content material, however the one option to seize the eye of scrolling folks is to make them pause for a second and assume — ”what simply occurred?” I’m an enormous fan of aesthetics myself, however what I’ve realized on this job is that what is gorgeous to the attention doesn’t at all times promote or lead to any response from our goal audiences.
A quite simple recipe for maintaining with developments is to scroll, scroll, scroll.
Additionally, you at all times must know the context of the world. Take the “Met Gala,” for instance — it occurred, and the subsequent morning, everybody was buzzing about it. Who is aware of, if you happen to’re fast and artistic sufficient, you would possibly even begin a pattern. Typically, essentially the most surprising movies spark developments, so luck positively performs an enormous position.
A glance into the longer term
Wanting into future predictions, video content material will certainly proceed to dominate social media platforms. AR and VR applied sciences will turn into extra built-in into social media platforms, providing customers immersive experiences.
The recognition of ephemeral content material, corresponding to tales, will proceed to rise as customers benefit from the short-term nature of those posts. Social commerce will turn into much more prevalent, with all of the platforms integrating purchasing options immediately into their consumer expertise.
Influencers will fade away, and easy content material creators will take their place. Everybody tends to belief somebody who’s identical to us greater than a non-relatable, posh-lifestyle-living individual.
Remaining ideas
I’ve actually realized you can’t be too private when creating content material. What’s good and eye-pleasing for you could be completely boring in your viewers. So, you need to turn into certainly one of them.
As well as, it actually is determined by the merchandise and the psychology of individuals; if you happen to’re promoting well being merchandise, you need to know that folks shall be searching for them initially of spring or proper after New 12 months’s. All of us have New 12 months’s resolutions, proper? So it’s not solely about advertising and marketing — I believe the one manner to achieve success right here is to turn into a little bit of a psychologist.
You need to perceive your viewers and talk with them. As a model, it’s greatest to take heed to what they need, typically even asking and making a dialog.
And that’s it for now. I’m off to look at the sundown. I hope you’ve picked up a couple of helpful suggestions from this text!
Oh, and by the best way — perhaps you’ve got comparable profession aspirations? Take a look at our careers web page, and who is aware of, perhaps we’ll share a cappuccino sometime.
Beatrice Saldauskaite
Advertising Lead of TikTok & Pinterest
