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Nike on Amazon; Nike’s Disastrous Pivot; Inevitability, Intentionality, and Amazon – Stratechery by Ben Thompson

swissnewshub by swissnewshub
4 June 2025
Reading Time: 6 mins read
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Nike on Amazon; Nike’s Disastrous Pivot; Inevitability, Intentionality, and Amazon – Stratechery by Ben Thompson


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Nike executed a disastrous pivot over latest years, away from bodily retail to D2C. Now they haven’t any selection however to embrace Amazon, however that may be the most effective factor that might occur to them.

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