If you happen to haven’t seen it but and have 55 seconds to spare, I extremely advocate you check out Heinz’s “A.I. Ketchup” marketing campaign. By asking Dall-E 2 to generate a picture of a ketchup bottle, the agency offered inventive and entertaining proof that Heinz isn’t just one other ketchup model. Ketchup is certainly synonymous with the Heinz model.
However Kraft Heinz didn’t cease at advertising campaigns relating to utilizing generative AI (genAI) for design and innovation. In a daring transfer to modernize its inner design processes, Kraft Heinz embraced genAI to scale content material creation and personalization. The end result? A whole reimagining of how one of many world’s largest meals and beverage corporations brings its iconic manufacturers to life.
From Bottlenecks To Breakthroughs: The Inventive Problem
With over 100 manufacturers and a worldwide footprint, Kraft Heinz confronted a well-known however formidable problem: maintain packaging and advertising content material recent, personalised, and on model message — with out the lengthy lead occasions and excessive prices of conventional company workflows.
Justin Thomas, Kraft Heinz’s head of digital expertise and development, described the issue as follows: “How can we leverage AI to create extra participating personalised content material at scale, scale back prices and time-to-market for product ideas, and achieve this whereas sustaining model consistency and knowledge safety?”
Enter the TasteMaker, the corporate’s custom-built retrieval-augmented technology (RAG) engine. Developed in partnership with Apply Digital and powered by Google’s Vertex AI, TasteMaker is greater than a device — it’s an innovation and design engine.
Examples Of Kraft Heinz Product Content material Produced By The TasteMaker RAG Engine
What Makes TasteMaker A Recreation Changer?
- Velocity-to-market: Kraft Heinz slashed design timelines for its product content material from weeks to hours, decreasing time by 8x.
- Personalization at scale: Whether or not creating new belongings or versioning picture, movement, and video inventive, TasteMaker permits the technology of content material on demand.
- Model consistency and knowledge safety: By codifying inner model belongings and utilizing a proprietary AI occasion, Kraft Heinz ensures that the outcomes are on model and that its IP stays secured.
The Playbook: Experiment, Pilot, Broaden
Kraft Heinz didn’t look forward to perfection. The staff launched quick, beginning with 4 use circumstances and scaling shortly after early wins, specializing in:
- Fixing actual enterprise issues, not simply showcasing tech.
- Getting knowledge AI-ready, from model IP to shopper insights.
- Empowering groups, with coaching, immediate engineering, and hands-on assist.
What’s Subsequent?
In parallel to deploying the answer throughout product strains, Justin Thomas and the TasteMaker staff have established an formidable roadmap:
- Steady enchancment by way of refining picture technology and integrating extra proprietary knowledge
- Including additional capabilities and use circumstances, comparable to video technology
- Shifting additional down the innovation funnel by including artificial customers and consumer testing options
Whereas the present outcomes and the roadmap are spectacular, the true story is the mindset shift. TasteMaker isn’t only a device; it’s a brand new method of working and driving inventive design.
Do you wish to dive deeper into the small print of how a 150-year-old model is main the AI-powered way forward for creativity? Learn the full case examine to discover how Kraft Heinz is popping generative AI right into a aggressive benefit.
If you happen to haven’t seen it but and have 55 seconds to spare, I extremely advocate you check out Heinz’s “A.I. Ketchup” marketing campaign. By asking Dall-E 2 to generate a picture of a ketchup bottle, the agency offered inventive and entertaining proof that Heinz isn’t just one other ketchup model. Ketchup is certainly synonymous with the Heinz model.
However Kraft Heinz didn’t cease at advertising campaigns relating to utilizing generative AI (genAI) for design and innovation. In a daring transfer to modernize its inner design processes, Kraft Heinz embraced genAI to scale content material creation and personalization. The end result? A whole reimagining of how one of many world’s largest meals and beverage corporations brings its iconic manufacturers to life.
From Bottlenecks To Breakthroughs: The Inventive Problem
With over 100 manufacturers and a worldwide footprint, Kraft Heinz confronted a well-known however formidable problem: maintain packaging and advertising content material recent, personalised, and on model message — with out the lengthy lead occasions and excessive prices of conventional company workflows.
Justin Thomas, Kraft Heinz’s head of digital expertise and development, described the issue as follows: “How can we leverage AI to create extra participating personalised content material at scale, scale back prices and time-to-market for product ideas, and achieve this whereas sustaining model consistency and knowledge safety?”
Enter the TasteMaker, the corporate’s custom-built retrieval-augmented technology (RAG) engine. Developed in partnership with Apply Digital and powered by Google’s Vertex AI, TasteMaker is greater than a device — it’s an innovation and design engine.
Examples Of Kraft Heinz Product Content material Produced By The TasteMaker RAG Engine
What Makes TasteMaker A Recreation Changer?
- Velocity-to-market: Kraft Heinz slashed design timelines for its product content material from weeks to hours, decreasing time by 8x.
- Personalization at scale: Whether or not creating new belongings or versioning picture, movement, and video inventive, TasteMaker permits the technology of content material on demand.
- Model consistency and knowledge safety: By codifying inner model belongings and utilizing a proprietary AI occasion, Kraft Heinz ensures that the outcomes are on model and that its IP stays secured.
The Playbook: Experiment, Pilot, Broaden
Kraft Heinz didn’t look forward to perfection. The staff launched quick, beginning with 4 use circumstances and scaling shortly after early wins, specializing in:
- Fixing actual enterprise issues, not simply showcasing tech.
- Getting knowledge AI-ready, from model IP to shopper insights.
- Empowering groups, with coaching, immediate engineering, and hands-on assist.
What’s Subsequent?
In parallel to deploying the answer throughout product strains, Justin Thomas and the TasteMaker staff have established an formidable roadmap:
- Steady enchancment by way of refining picture technology and integrating extra proprietary knowledge
- Including additional capabilities and use circumstances, comparable to video technology
- Shifting additional down the innovation funnel by including artificial customers and consumer testing options
Whereas the present outcomes and the roadmap are spectacular, the true story is the mindset shift. TasteMaker isn’t only a device; it’s a brand new method of working and driving inventive design.
Do you wish to dive deeper into the small print of how a 150-year-old model is main the AI-powered way forward for creativity? Learn the full case examine to discover how Kraft Heinz is popping generative AI right into a aggressive benefit.
If you happen to haven’t seen it but and have 55 seconds to spare, I extremely advocate you check out Heinz’s “A.I. Ketchup” marketing campaign. By asking Dall-E 2 to generate a picture of a ketchup bottle, the agency offered inventive and entertaining proof that Heinz isn’t just one other ketchup model. Ketchup is certainly synonymous with the Heinz model.
However Kraft Heinz didn’t cease at advertising campaigns relating to utilizing generative AI (genAI) for design and innovation. In a daring transfer to modernize its inner design processes, Kraft Heinz embraced genAI to scale content material creation and personalization. The end result? A whole reimagining of how one of many world’s largest meals and beverage corporations brings its iconic manufacturers to life.
From Bottlenecks To Breakthroughs: The Inventive Problem
With over 100 manufacturers and a worldwide footprint, Kraft Heinz confronted a well-known however formidable problem: maintain packaging and advertising content material recent, personalised, and on model message — with out the lengthy lead occasions and excessive prices of conventional company workflows.
Justin Thomas, Kraft Heinz’s head of digital expertise and development, described the issue as follows: “How can we leverage AI to create extra participating personalised content material at scale, scale back prices and time-to-market for product ideas, and achieve this whereas sustaining model consistency and knowledge safety?”
Enter the TasteMaker, the corporate’s custom-built retrieval-augmented technology (RAG) engine. Developed in partnership with Apply Digital and powered by Google’s Vertex AI, TasteMaker is greater than a device — it’s an innovation and design engine.
Examples Of Kraft Heinz Product Content material Produced By The TasteMaker RAG Engine
What Makes TasteMaker A Recreation Changer?
- Velocity-to-market: Kraft Heinz slashed design timelines for its product content material from weeks to hours, decreasing time by 8x.
- Personalization at scale: Whether or not creating new belongings or versioning picture, movement, and video inventive, TasteMaker permits the technology of content material on demand.
- Model consistency and knowledge safety: By codifying inner model belongings and utilizing a proprietary AI occasion, Kraft Heinz ensures that the outcomes are on model and that its IP stays secured.
The Playbook: Experiment, Pilot, Broaden
Kraft Heinz didn’t look forward to perfection. The staff launched quick, beginning with 4 use circumstances and scaling shortly after early wins, specializing in:
- Fixing actual enterprise issues, not simply showcasing tech.
- Getting knowledge AI-ready, from model IP to shopper insights.
- Empowering groups, with coaching, immediate engineering, and hands-on assist.
What’s Subsequent?
In parallel to deploying the answer throughout product strains, Justin Thomas and the TasteMaker staff have established an formidable roadmap:
- Steady enchancment by way of refining picture technology and integrating extra proprietary knowledge
- Including additional capabilities and use circumstances, comparable to video technology
- Shifting additional down the innovation funnel by including artificial customers and consumer testing options
Whereas the present outcomes and the roadmap are spectacular, the true story is the mindset shift. TasteMaker isn’t only a device; it’s a brand new method of working and driving inventive design.
Do you wish to dive deeper into the small print of how a 150-year-old model is main the AI-powered way forward for creativity? Learn the full case examine to discover how Kraft Heinz is popping generative AI right into a aggressive benefit.
If you happen to haven’t seen it but and have 55 seconds to spare, I extremely advocate you check out Heinz’s “A.I. Ketchup” marketing campaign. By asking Dall-E 2 to generate a picture of a ketchup bottle, the agency offered inventive and entertaining proof that Heinz isn’t just one other ketchup model. Ketchup is certainly synonymous with the Heinz model.
However Kraft Heinz didn’t cease at advertising campaigns relating to utilizing generative AI (genAI) for design and innovation. In a daring transfer to modernize its inner design processes, Kraft Heinz embraced genAI to scale content material creation and personalization. The end result? A whole reimagining of how one of many world’s largest meals and beverage corporations brings its iconic manufacturers to life.
From Bottlenecks To Breakthroughs: The Inventive Problem
With over 100 manufacturers and a worldwide footprint, Kraft Heinz confronted a well-known however formidable problem: maintain packaging and advertising content material recent, personalised, and on model message — with out the lengthy lead occasions and excessive prices of conventional company workflows.
Justin Thomas, Kraft Heinz’s head of digital expertise and development, described the issue as follows: “How can we leverage AI to create extra participating personalised content material at scale, scale back prices and time-to-market for product ideas, and achieve this whereas sustaining model consistency and knowledge safety?”
Enter the TasteMaker, the corporate’s custom-built retrieval-augmented technology (RAG) engine. Developed in partnership with Apply Digital and powered by Google’s Vertex AI, TasteMaker is greater than a device — it’s an innovation and design engine.
Examples Of Kraft Heinz Product Content material Produced By The TasteMaker RAG Engine
What Makes TasteMaker A Recreation Changer?
- Velocity-to-market: Kraft Heinz slashed design timelines for its product content material from weeks to hours, decreasing time by 8x.
- Personalization at scale: Whether or not creating new belongings or versioning picture, movement, and video inventive, TasteMaker permits the technology of content material on demand.
- Model consistency and knowledge safety: By codifying inner model belongings and utilizing a proprietary AI occasion, Kraft Heinz ensures that the outcomes are on model and that its IP stays secured.
The Playbook: Experiment, Pilot, Broaden
Kraft Heinz didn’t look forward to perfection. The staff launched quick, beginning with 4 use circumstances and scaling shortly after early wins, specializing in:
- Fixing actual enterprise issues, not simply showcasing tech.
- Getting knowledge AI-ready, from model IP to shopper insights.
- Empowering groups, with coaching, immediate engineering, and hands-on assist.
What’s Subsequent?
In parallel to deploying the answer throughout product strains, Justin Thomas and the TasteMaker staff have established an formidable roadmap:
- Steady enchancment by way of refining picture technology and integrating extra proprietary knowledge
- Including additional capabilities and use circumstances, comparable to video technology
- Shifting additional down the innovation funnel by including artificial customers and consumer testing options
Whereas the present outcomes and the roadmap are spectacular, the true story is the mindset shift. TasteMaker isn’t only a device; it’s a brand new method of working and driving inventive design.
Do you wish to dive deeper into the small print of how a 150-year-old model is main the AI-powered way forward for creativity? Learn the full case examine to discover how Kraft Heinz is popping generative AI right into a aggressive benefit.
