that feeling once you open a sport in your cellphone to kill 5 minutes and all of a sudden notice an hour has handed? Video games have the facility of pulling us in so deeply that point appears to vanish. However it’s not merely a senseless escape — video games faucet right into a elementary want for play that all people have, irrespective of their age.
Tie that very same idea into content material advertising and marketing, and also you’ve received gamified content material. In different phrases, content material that includes frequent options present in video games, like puzzles, factors, leaderboards, and badges. It’s surprisingly helpful for hooking audiences and boosting long-term engagement.
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