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Kilo Well being | Rita Janusauskaite: Startup Errors and the Way forward for E-Commerce

swissnewshub by swissnewshub
21 May 2025
Reading Time: 4 mins read
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Kilo Well being | Rita Janusauskaite: Startup Errors and the Way forward for E-Commerce


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The very first thing I might say about myself is that I’m a household particular person. The following factor is that I like taking part in tennis. And the third factor can be that I at present maintain the place of COO, Chief Operations Officer, at Kilo Well being. It’s a broad and dynamic function, overseeing buyer success, knowledge workforce, and logistics to infrastructure, CRM groups, and the e-commerce product division.

Whereas it’s actually difficult, I’m having fun with each facet of it. You’re at all times in a relentless state of studying, which I deeply worth. Apart from, I’ve had the chance to watch varied forms of companies and have drawn some conclusions about success, errors, and recognizing rising tendencies.

That’s what I wish to share with you on this weblog publish. Let’s dive in!

One-time success doesn’t imply competence

What’s the rule for preserving a startup alive after one 12 months? Is there a secret? I can’t reply these questions as a result of there isn’t any simple reply.

If there have been a rule, extra startups would succeed after their first 12 months. The reality is, there isn’t one — every state of affairs is exclusive. Those that succeed don’t mistake luck for ability and frequently deepen their data about what they do. 

It’s about character and dedication and having a transparent plan based mostly on previous outcomes. This is perhaps the one actual key to success, however there’s undoubtedly no one-size-fits-all mannequin.

As an alternative of looking for profitable recipes, let’s flip to the most important errors, that some startups can keep away from. As an example, vanity — believing we all know every little thing and are good — is usually a main impediment. You may additionally be complicated competence with success. Simply because one thing labored as soon as doesn’t imply you perceive how each product, channel, or course of works. 

When success occurs repeatedly, and you’ll assess why and the way it occurred, that’s when you’ll be able to really say you perceive it and may replicate it.

Lastly, don’t overlook the significance of monetary literacy. If a frontrunner or workforce doesn’t grasp their numbers, there’s a excessive threat the challenge will fail.

Apply makes it good

Navigating the startup surroundings includes frequent modifications, occasional wins, and uncontrolled downturns. Actually impartial and secure companies are uncommon — whether or not they’re startups or established firms. The important thing distinction lies in expertise. 

Lengthy-established companies have developed threat administration mechanisms over time, permitting them to higher management and anticipate each positive aspects and losses.

Startups, then again, can solely obtain stability by implementing these threat administration mechanisms. Nonetheless, this course of is usually expensive and never generally adopted within the early phases. Startups are sometimes targeted on speedy development, innovation, and market penetration, which regularly means taking dangers and making fast choices.

The best state of affairs is to have managed downturns paired with important wins. This steadiness is achieved via studying and expertise. Within the startup world, setbacks are inevitable, and it’s almost inconceivable to handle every little thing completely and keep fixed stability.

But, with follow and perseverance, startups can enhance and are available nearer to attaining this steadiness.

Startup development phases and the way leaders adapt

However earlier than diving into hands-on expertise, startups undergo completely different phases, and leaders must adapt as the corporate grows.

Every section comes with its personal set of challenges, from the early days of working with a small workforce to managing bigger teams because the enterprise expands. Right here’s a have a look at the primary phases and the way management is vital to preserving issues on monitor:

Early Stage: Each profitable startup finally reaches a degree the place the founder and some key folks can’t help the enterprise alone anymore. That is when the corporate begins to broaden.

Household Stage: Because the enterprise grows, it enters a “household” section. Individuals work carefully, know one another effectively, and push collectively towards a standard aim. The success of the challenge is private to everybody concerned.

Scaling Up Stage: Probably the most difficult section begins when the workforce grows past the household construction. Shut connections develop into tougher to keep up, and the sense of shared success can weaken. At this stage, the way forward for the challenge depends upon sturdy management. The workforce leaders’ means to handle high-performance groups and keep momentum turns into essential.

Developments and predictions in e-commerce

Now, on a extra enjoyable word, let’s wrap up this text with some tendencies and predictions I’m noticing in e-commerce.

For starters, world media giants like Google, Meta, and TikTok are setting new tendencies, particularly in how they defend person knowledge. For companies, this implies it’s getting tougher to gather details about customers, making it dearer to achieve prospects. Because of this, the generally identified concept that on-line procuring is at all times cheaper may not be true anymore.

With rising promoting prices, the profitability of on-line and conventional retail companies is turning into extra comparable. The clear benefit of decrease costs on-line is fading, and prospects will begin selecting the place it’s extra handy to buy moderately than simply the place it’s cheaper. Because it turns into dearer to draw new prospects, discovering nice on-line offers isn’t as straightforward because it was once.

Startups do influence conventional sectors, however these sectors usually keep the identical as a result of they modify slowly — like retail or TV. Although startups seem in these areas, the industries often proceed on their standard path. Predictions of massive declines in conventional companies are sometimes overstated as a result of shopper habits don’t change rapidly. Nonetheless, some industries, like print media, have been fully remodeled by e-commerce.

In circumstances like this, the change is extra important; for instance, the print media sector could by no means return to its earlier measurement. Startups usually tend to create totally new sectors, gross sales channels, and shopper habits that didn’t exist earlier than, providing new alternatives the place conventional strategies fall quick.

Is that this one thing you’re at present concerned about? Take a look at our careers web page, and let’s hold the dialog going!

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The very first thing I might say about myself is that I’m a household particular person. The following factor is that I like taking part in tennis. And the third factor can be that I at present maintain the place of COO, Chief Operations Officer, at Kilo Well being. It’s a broad and dynamic function, overseeing buyer success, knowledge workforce, and logistics to infrastructure, CRM groups, and the e-commerce product division.

Whereas it’s actually difficult, I’m having fun with each facet of it. You’re at all times in a relentless state of studying, which I deeply worth. Apart from, I’ve had the chance to watch varied forms of companies and have drawn some conclusions about success, errors, and recognizing rising tendencies.

That’s what I wish to share with you on this weblog publish. Let’s dive in!

One-time success doesn’t imply competence

What’s the rule for preserving a startup alive after one 12 months? Is there a secret? I can’t reply these questions as a result of there isn’t any simple reply.

If there have been a rule, extra startups would succeed after their first 12 months. The reality is, there isn’t one — every state of affairs is exclusive. Those that succeed don’t mistake luck for ability and frequently deepen their data about what they do. 

It’s about character and dedication and having a transparent plan based mostly on previous outcomes. This is perhaps the one actual key to success, however there’s undoubtedly no one-size-fits-all mannequin.

As an alternative of looking for profitable recipes, let’s flip to the most important errors, that some startups can keep away from. As an example, vanity — believing we all know every little thing and are good — is usually a main impediment. You may additionally be complicated competence with success. Simply because one thing labored as soon as doesn’t imply you perceive how each product, channel, or course of works. 

When success occurs repeatedly, and you’ll assess why and the way it occurred, that’s when you’ll be able to really say you perceive it and may replicate it.

Lastly, don’t overlook the significance of monetary literacy. If a frontrunner or workforce doesn’t grasp their numbers, there’s a excessive threat the challenge will fail.

Apply makes it good

Navigating the startup surroundings includes frequent modifications, occasional wins, and uncontrolled downturns. Actually impartial and secure companies are uncommon — whether or not they’re startups or established firms. The important thing distinction lies in expertise. 

Lengthy-established companies have developed threat administration mechanisms over time, permitting them to higher management and anticipate each positive aspects and losses.

Startups, then again, can solely obtain stability by implementing these threat administration mechanisms. Nonetheless, this course of is usually expensive and never generally adopted within the early phases. Startups are sometimes targeted on speedy development, innovation, and market penetration, which regularly means taking dangers and making fast choices.

The best state of affairs is to have managed downturns paired with important wins. This steadiness is achieved via studying and expertise. Within the startup world, setbacks are inevitable, and it’s almost inconceivable to handle every little thing completely and keep fixed stability.

But, with follow and perseverance, startups can enhance and are available nearer to attaining this steadiness.

Startup development phases and the way leaders adapt

However earlier than diving into hands-on expertise, startups undergo completely different phases, and leaders must adapt as the corporate grows.

Every section comes with its personal set of challenges, from the early days of working with a small workforce to managing bigger teams because the enterprise expands. Right here’s a have a look at the primary phases and the way management is vital to preserving issues on monitor:

Early Stage: Each profitable startup finally reaches a degree the place the founder and some key folks can’t help the enterprise alone anymore. That is when the corporate begins to broaden.

Household Stage: Because the enterprise grows, it enters a “household” section. Individuals work carefully, know one another effectively, and push collectively towards a standard aim. The success of the challenge is private to everybody concerned.

Scaling Up Stage: Probably the most difficult section begins when the workforce grows past the household construction. Shut connections develop into tougher to keep up, and the sense of shared success can weaken. At this stage, the way forward for the challenge depends upon sturdy management. The workforce leaders’ means to handle high-performance groups and keep momentum turns into essential.

Developments and predictions in e-commerce

Now, on a extra enjoyable word, let’s wrap up this text with some tendencies and predictions I’m noticing in e-commerce.

For starters, world media giants like Google, Meta, and TikTok are setting new tendencies, particularly in how they defend person knowledge. For companies, this implies it’s getting tougher to gather details about customers, making it dearer to achieve prospects. Because of this, the generally identified concept that on-line procuring is at all times cheaper may not be true anymore.

With rising promoting prices, the profitability of on-line and conventional retail companies is turning into extra comparable. The clear benefit of decrease costs on-line is fading, and prospects will begin selecting the place it’s extra handy to buy moderately than simply the place it’s cheaper. Because it turns into dearer to draw new prospects, discovering nice on-line offers isn’t as straightforward because it was once.

Startups do influence conventional sectors, however these sectors usually keep the identical as a result of they modify slowly — like retail or TV. Although startups seem in these areas, the industries often proceed on their standard path. Predictions of massive declines in conventional companies are sometimes overstated as a result of shopper habits don’t change rapidly. Nonetheless, some industries, like print media, have been fully remodeled by e-commerce.

In circumstances like this, the change is extra important; for instance, the print media sector could by no means return to its earlier measurement. Startups usually tend to create totally new sectors, gross sales channels, and shopper habits that didn’t exist earlier than, providing new alternatives the place conventional strategies fall quick.

Is that this one thing you’re at present concerned about? Take a look at our careers web page, and let’s hold the dialog going!

Tags: eCommerceFutureHealthJanusauskaiteKiloMistakesRitaStartup
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