The Finish of Content material Advertising and marketing as We Know It
We’re witnessing one other ‘as soon as in a lifetime’ occasion (a number of these recently, it appears).
Conventional search is dying. Dramatically. Based on Gartner’s newest analysis, we’re dealing with a 25% discount in conventional search engine use by 2026, resulting in a 50% drop in natural site visitors by 2028.
Why?
As a result of content material discovery mechanisms that entrepreneurs have relied on for many years are being basically disrupted. Customers are bypassing the whole conventional search ecosystem and as an alternative asking AI for solutions immediately.
And AI’s solutions are merely a greater person expertise. The solutions are nuanced to the person, clear, and full. The solutions are literally solutions, not only a listing of blue hyperlinks.
So it is sensible that the query I hear most frequently from enterprise CMOs is “how do I get our content material seen in an AI world?”
The New Actuality with AI as Gatekeeper
Your content material now faces a brand new gatekeeper earlier than it ever reaches human eyes: LLMs (Giant Language Fashions) resolve what data is related, reliable, and value surfacing.
Whereas many see this as a risk, I’ve come to view it as probably the most vital alternative in content material advertising for the reason that rise of social media. It’s an opportunity to reset the taking part in discipline, the place the perfect content material wins, not simply the content material with the most important search engine optimization price range behind it.
Seeing this modification, we’ve spent months speaking with prospects, testing, and utterly rethinking our product roadmap. I wished us to be forward of this modification, not scrambling to catch up.
Introducing Contently AI
We’ve been arduous at work during the last 6 months making ready Contently for this new actuality. After numerous conversations with prospects and months of growth, I’m excited to share the primary elements of our new imaginative and prescient:
1. Contently AI Studio
I’ve watched our shoppers battle with the basic content material dilemma: you possibly can have it quick, good, or reasonably priced – choose two. This inconceivable triangle has compelled troublesome compromises, particularly as content material calls for proceed to extend.
After we began growing Contently AI Studio, I used to be really skeptical. I’ve seen loads of AI instruments that produce hole, generic content material. However what modified my perspective was watching how our managing editors labored with early variations of the platform.
Moderately than changing their experience, AI grew to become an extension of their capabilities. Our editors stay firmly in charge of the artistic course of: they’re the conductors, and AI is just a brand new instrument of their orchestra. They information the analysis, form the narrative, and guarantee each piece aligns with strategic targets and model voice.
What excites me most is seeing how this partnership between our editors and AI expertise is delivering actual outcomes:
- Our managing editors can now produce considerate, strategic content material in hours as an alternative of days
- Shoppers are getting extra content material for his or her price range with out sacrificing high quality
- The consistency and accuracy of content material has really improved, not declined
I’ve been significantly struck by the suggestions from our early adopters. In blind checks, content material created via this editor-led AI course of was really most popular over historically created content material. We’re seeing manufacturing timelines compressed by 14x and ROI enhancements exceeding 450% in some circumstances.
And let me be clear – we’re not forcing anybody down this path. We are going to proceed to supply a alternative. Our community of 160,000+ freelancers stays absolutely accessible to those that desire a very human-created strategy. What issues to me is that our shoppers get distinctive content material that drives enterprise outcomes, no matter the way it’s created.
2. LLM Optimization Blueprint™
I’ve been fascinated watching how search engine optimization has developed over time. However what we’re growing now’s basically totally different.
Whereas search engine optimization centered on key phrases and backlinks, our LLM Optimization Blueprint service really will get your content material into LLMs and AI search outcomes. It sounds easy: simply create content material that AI programs acknowledge as genuinely priceless and authoritative. However there’s much more to it.
By means of months of testing, we’ve developed an strategy that ensures your content material:
- Seems prominently in AI-generated responses from programs like ChatGPT, Claude, and Google AI Overviews
- Maintains factual authority that AI programs acknowledge and prioritize
- Builds constant model presence throughout rising AI discovery channels
What’s outstanding is how rapidly we’re seeing outcomes. In our early beta packages, we’ve positioned shoppers within the high place of AI search leads to simply 6 weeks. One shopper is now receiving 32% of their gross sales certified leads from AI search outcomes, a channel that didn’t even exist for them six months in the past.
I consider this represents a basic energy shift in content material advertising. For the primary time in years, smaller gamers with nice content material can outperform giants with large budgets. That’s why I’m excited to announce we’re increasing our LLM Optimization Blueprint beta program to extra shoppers.
Bridging Creation and Discovery
What I discover strongest is how these two parts – creation and discovery – work collectively. It’s not sufficient to only create nice content material if nobody sees it. And it’s irritating to optimize for visibility in case your content material isn’t value studying.
Our early adopters are telling me that this built-in strategy is giving them confidence that their content material investments will really ship enterprise outcomes. Which is our mission at Contently. And these new capabilities are taking it to a different stage.
What This Means for Content material Groups
I perceive that integrating AI into established content material workflows can really feel daunting. Our crew has labored arduous to make this transition as easy as doable, with our strategists guiding implementation each step of the best way.
What I’ve noticed is that the majority shoppers begin small, making use of these new approaches to a subset of their content material. As they acquire confidence and see outcomes, they steadily increase. There’s no want for a dramatic overhaul of your total content material operation in a single day.
Main the Subsequent Period of Content material
Content material advertising is present process a big transformation. I consider we’ll see firms with modest budgets outrank enterprises spending thousands and thousands, all as a result of they perceive the way to adapt to AI as each a creation software and distribution channel.
At Contently, I would like us to assist our shoppers lead this transformation. We’ve already been working with choose enterprise shoppers and are excited to increase to extra with the launch of Contently AI Studio and LLM Optimization Blueprint.
I suppose this isn’t actually the way forward for content material, as a result of all the pieces I’m speaking about is already right here. The chance exists now, and the businesses that transfer rapidly will set up benefits that grow to be more and more troublesome for opponents to beat.
I’m excited to companion with you on this journey. Whether or not you wish to absolutely embrace these new approaches or take incremental steps, our crew is prepared that can assist you navigate this altering panorama.
Let’s get began.
– Brandon
The Finish of Content material Advertising and marketing as We Know It
We’re witnessing one other ‘as soon as in a lifetime’ occasion (a number of these recently, it appears).
Conventional search is dying. Dramatically. Based on Gartner’s newest analysis, we’re dealing with a 25% discount in conventional search engine use by 2026, resulting in a 50% drop in natural site visitors by 2028.
Why?
As a result of content material discovery mechanisms that entrepreneurs have relied on for many years are being basically disrupted. Customers are bypassing the whole conventional search ecosystem and as an alternative asking AI for solutions immediately.
And AI’s solutions are merely a greater person expertise. The solutions are nuanced to the person, clear, and full. The solutions are literally solutions, not only a listing of blue hyperlinks.
So it is sensible that the query I hear most frequently from enterprise CMOs is “how do I get our content material seen in an AI world?”
The New Actuality with AI as Gatekeeper
Your content material now faces a brand new gatekeeper earlier than it ever reaches human eyes: LLMs (Giant Language Fashions) resolve what data is related, reliable, and value surfacing.
Whereas many see this as a risk, I’ve come to view it as probably the most vital alternative in content material advertising for the reason that rise of social media. It’s an opportunity to reset the taking part in discipline, the place the perfect content material wins, not simply the content material with the most important search engine optimization price range behind it.
Seeing this modification, we’ve spent months speaking with prospects, testing, and utterly rethinking our product roadmap. I wished us to be forward of this modification, not scrambling to catch up.
Introducing Contently AI
We’ve been arduous at work during the last 6 months making ready Contently for this new actuality. After numerous conversations with prospects and months of growth, I’m excited to share the primary elements of our new imaginative and prescient:
1. Contently AI Studio
I’ve watched our shoppers battle with the basic content material dilemma: you possibly can have it quick, good, or reasonably priced – choose two. This inconceivable triangle has compelled troublesome compromises, particularly as content material calls for proceed to extend.
After we began growing Contently AI Studio, I used to be really skeptical. I’ve seen loads of AI instruments that produce hole, generic content material. However what modified my perspective was watching how our managing editors labored with early variations of the platform.
Moderately than changing their experience, AI grew to become an extension of their capabilities. Our editors stay firmly in charge of the artistic course of: they’re the conductors, and AI is just a brand new instrument of their orchestra. They information the analysis, form the narrative, and guarantee each piece aligns with strategic targets and model voice.
What excites me most is seeing how this partnership between our editors and AI expertise is delivering actual outcomes:
- Our managing editors can now produce considerate, strategic content material in hours as an alternative of days
- Shoppers are getting extra content material for his or her price range with out sacrificing high quality
- The consistency and accuracy of content material has really improved, not declined
I’ve been significantly struck by the suggestions from our early adopters. In blind checks, content material created via this editor-led AI course of was really most popular over historically created content material. We’re seeing manufacturing timelines compressed by 14x and ROI enhancements exceeding 450% in some circumstances.
And let me be clear – we’re not forcing anybody down this path. We are going to proceed to supply a alternative. Our community of 160,000+ freelancers stays absolutely accessible to those that desire a very human-created strategy. What issues to me is that our shoppers get distinctive content material that drives enterprise outcomes, no matter the way it’s created.
2. LLM Optimization Blueprint™
I’ve been fascinated watching how search engine optimization has developed over time. However what we’re growing now’s basically totally different.
Whereas search engine optimization centered on key phrases and backlinks, our LLM Optimization Blueprint service really will get your content material into LLMs and AI search outcomes. It sounds easy: simply create content material that AI programs acknowledge as genuinely priceless and authoritative. However there’s much more to it.
By means of months of testing, we’ve developed an strategy that ensures your content material:
- Seems prominently in AI-generated responses from programs like ChatGPT, Claude, and Google AI Overviews
- Maintains factual authority that AI programs acknowledge and prioritize
- Builds constant model presence throughout rising AI discovery channels
What’s outstanding is how rapidly we’re seeing outcomes. In our early beta packages, we’ve positioned shoppers within the high place of AI search leads to simply 6 weeks. One shopper is now receiving 32% of their gross sales certified leads from AI search outcomes, a channel that didn’t even exist for them six months in the past.
I consider this represents a basic energy shift in content material advertising. For the primary time in years, smaller gamers with nice content material can outperform giants with large budgets. That’s why I’m excited to announce we’re increasing our LLM Optimization Blueprint beta program to extra shoppers.
Bridging Creation and Discovery
What I discover strongest is how these two parts – creation and discovery – work collectively. It’s not sufficient to only create nice content material if nobody sees it. And it’s irritating to optimize for visibility in case your content material isn’t value studying.
Our early adopters are telling me that this built-in strategy is giving them confidence that their content material investments will really ship enterprise outcomes. Which is our mission at Contently. And these new capabilities are taking it to a different stage.
What This Means for Content material Groups
I perceive that integrating AI into established content material workflows can really feel daunting. Our crew has labored arduous to make this transition as easy as doable, with our strategists guiding implementation each step of the best way.
What I’ve noticed is that the majority shoppers begin small, making use of these new approaches to a subset of their content material. As they acquire confidence and see outcomes, they steadily increase. There’s no want for a dramatic overhaul of your total content material operation in a single day.
Main the Subsequent Period of Content material
Content material advertising is present process a big transformation. I consider we’ll see firms with modest budgets outrank enterprises spending thousands and thousands, all as a result of they perceive the way to adapt to AI as each a creation software and distribution channel.
At Contently, I would like us to assist our shoppers lead this transformation. We’ve already been working with choose enterprise shoppers and are excited to increase to extra with the launch of Contently AI Studio and LLM Optimization Blueprint.
I suppose this isn’t actually the way forward for content material, as a result of all the pieces I’m speaking about is already right here. The chance exists now, and the businesses that transfer rapidly will set up benefits that grow to be more and more troublesome for opponents to beat.
I’m excited to companion with you on this journey. Whether or not you wish to absolutely embrace these new approaches or take incremental steps, our crew is prepared that can assist you navigate this altering panorama.
Let’s get began.
– Brandon
The Finish of Content material Advertising and marketing as We Know It
We’re witnessing one other ‘as soon as in a lifetime’ occasion (a number of these recently, it appears).
Conventional search is dying. Dramatically. Based on Gartner’s newest analysis, we’re dealing with a 25% discount in conventional search engine use by 2026, resulting in a 50% drop in natural site visitors by 2028.
Why?
As a result of content material discovery mechanisms that entrepreneurs have relied on for many years are being basically disrupted. Customers are bypassing the whole conventional search ecosystem and as an alternative asking AI for solutions immediately.
And AI’s solutions are merely a greater person expertise. The solutions are nuanced to the person, clear, and full. The solutions are literally solutions, not only a listing of blue hyperlinks.
So it is sensible that the query I hear most frequently from enterprise CMOs is “how do I get our content material seen in an AI world?”
The New Actuality with AI as Gatekeeper
Your content material now faces a brand new gatekeeper earlier than it ever reaches human eyes: LLMs (Giant Language Fashions) resolve what data is related, reliable, and value surfacing.
Whereas many see this as a risk, I’ve come to view it as probably the most vital alternative in content material advertising for the reason that rise of social media. It’s an opportunity to reset the taking part in discipline, the place the perfect content material wins, not simply the content material with the most important search engine optimization price range behind it.
Seeing this modification, we’ve spent months speaking with prospects, testing, and utterly rethinking our product roadmap. I wished us to be forward of this modification, not scrambling to catch up.
Introducing Contently AI
We’ve been arduous at work during the last 6 months making ready Contently for this new actuality. After numerous conversations with prospects and months of growth, I’m excited to share the primary elements of our new imaginative and prescient:
1. Contently AI Studio
I’ve watched our shoppers battle with the basic content material dilemma: you possibly can have it quick, good, or reasonably priced – choose two. This inconceivable triangle has compelled troublesome compromises, particularly as content material calls for proceed to extend.
After we began growing Contently AI Studio, I used to be really skeptical. I’ve seen loads of AI instruments that produce hole, generic content material. However what modified my perspective was watching how our managing editors labored with early variations of the platform.
Moderately than changing their experience, AI grew to become an extension of their capabilities. Our editors stay firmly in charge of the artistic course of: they’re the conductors, and AI is just a brand new instrument of their orchestra. They information the analysis, form the narrative, and guarantee each piece aligns with strategic targets and model voice.
What excites me most is seeing how this partnership between our editors and AI expertise is delivering actual outcomes:
- Our managing editors can now produce considerate, strategic content material in hours as an alternative of days
- Shoppers are getting extra content material for his or her price range with out sacrificing high quality
- The consistency and accuracy of content material has really improved, not declined
I’ve been significantly struck by the suggestions from our early adopters. In blind checks, content material created via this editor-led AI course of was really most popular over historically created content material. We’re seeing manufacturing timelines compressed by 14x and ROI enhancements exceeding 450% in some circumstances.
And let me be clear – we’re not forcing anybody down this path. We are going to proceed to supply a alternative. Our community of 160,000+ freelancers stays absolutely accessible to those that desire a very human-created strategy. What issues to me is that our shoppers get distinctive content material that drives enterprise outcomes, no matter the way it’s created.
2. LLM Optimization Blueprint™
I’ve been fascinated watching how search engine optimization has developed over time. However what we’re growing now’s basically totally different.
Whereas search engine optimization centered on key phrases and backlinks, our LLM Optimization Blueprint service really will get your content material into LLMs and AI search outcomes. It sounds easy: simply create content material that AI programs acknowledge as genuinely priceless and authoritative. However there’s much more to it.
By means of months of testing, we’ve developed an strategy that ensures your content material:
- Seems prominently in AI-generated responses from programs like ChatGPT, Claude, and Google AI Overviews
- Maintains factual authority that AI programs acknowledge and prioritize
- Builds constant model presence throughout rising AI discovery channels
What’s outstanding is how rapidly we’re seeing outcomes. In our early beta packages, we’ve positioned shoppers within the high place of AI search leads to simply 6 weeks. One shopper is now receiving 32% of their gross sales certified leads from AI search outcomes, a channel that didn’t even exist for them six months in the past.
I consider this represents a basic energy shift in content material advertising. For the primary time in years, smaller gamers with nice content material can outperform giants with large budgets. That’s why I’m excited to announce we’re increasing our LLM Optimization Blueprint beta program to extra shoppers.
Bridging Creation and Discovery
What I discover strongest is how these two parts – creation and discovery – work collectively. It’s not sufficient to only create nice content material if nobody sees it. And it’s irritating to optimize for visibility in case your content material isn’t value studying.
Our early adopters are telling me that this built-in strategy is giving them confidence that their content material investments will really ship enterprise outcomes. Which is our mission at Contently. And these new capabilities are taking it to a different stage.
What This Means for Content material Groups
I perceive that integrating AI into established content material workflows can really feel daunting. Our crew has labored arduous to make this transition as easy as doable, with our strategists guiding implementation each step of the best way.
What I’ve noticed is that the majority shoppers begin small, making use of these new approaches to a subset of their content material. As they acquire confidence and see outcomes, they steadily increase. There’s no want for a dramatic overhaul of your total content material operation in a single day.
Main the Subsequent Period of Content material
Content material advertising is present process a big transformation. I consider we’ll see firms with modest budgets outrank enterprises spending thousands and thousands, all as a result of they perceive the way to adapt to AI as each a creation software and distribution channel.
At Contently, I would like us to assist our shoppers lead this transformation. We’ve already been working with choose enterprise shoppers and are excited to increase to extra with the launch of Contently AI Studio and LLM Optimization Blueprint.
I suppose this isn’t actually the way forward for content material, as a result of all the pieces I’m speaking about is already right here. The chance exists now, and the businesses that transfer rapidly will set up benefits that grow to be more and more troublesome for opponents to beat.
I’m excited to companion with you on this journey. Whether or not you wish to absolutely embrace these new approaches or take incremental steps, our crew is prepared that can assist you navigate this altering panorama.
Let’s get began.
– Brandon
The Finish of Content material Advertising and marketing as We Know It
We’re witnessing one other ‘as soon as in a lifetime’ occasion (a number of these recently, it appears).
Conventional search is dying. Dramatically. Based on Gartner’s newest analysis, we’re dealing with a 25% discount in conventional search engine use by 2026, resulting in a 50% drop in natural site visitors by 2028.
Why?
As a result of content material discovery mechanisms that entrepreneurs have relied on for many years are being basically disrupted. Customers are bypassing the whole conventional search ecosystem and as an alternative asking AI for solutions immediately.
And AI’s solutions are merely a greater person expertise. The solutions are nuanced to the person, clear, and full. The solutions are literally solutions, not only a listing of blue hyperlinks.
So it is sensible that the query I hear most frequently from enterprise CMOs is “how do I get our content material seen in an AI world?”
The New Actuality with AI as Gatekeeper
Your content material now faces a brand new gatekeeper earlier than it ever reaches human eyes: LLMs (Giant Language Fashions) resolve what data is related, reliable, and value surfacing.
Whereas many see this as a risk, I’ve come to view it as probably the most vital alternative in content material advertising for the reason that rise of social media. It’s an opportunity to reset the taking part in discipline, the place the perfect content material wins, not simply the content material with the most important search engine optimization price range behind it.
Seeing this modification, we’ve spent months speaking with prospects, testing, and utterly rethinking our product roadmap. I wished us to be forward of this modification, not scrambling to catch up.
Introducing Contently AI
We’ve been arduous at work during the last 6 months making ready Contently for this new actuality. After numerous conversations with prospects and months of growth, I’m excited to share the primary elements of our new imaginative and prescient:
1. Contently AI Studio
I’ve watched our shoppers battle with the basic content material dilemma: you possibly can have it quick, good, or reasonably priced – choose two. This inconceivable triangle has compelled troublesome compromises, particularly as content material calls for proceed to extend.
After we began growing Contently AI Studio, I used to be really skeptical. I’ve seen loads of AI instruments that produce hole, generic content material. However what modified my perspective was watching how our managing editors labored with early variations of the platform.
Moderately than changing their experience, AI grew to become an extension of their capabilities. Our editors stay firmly in charge of the artistic course of: they’re the conductors, and AI is just a brand new instrument of their orchestra. They information the analysis, form the narrative, and guarantee each piece aligns with strategic targets and model voice.
What excites me most is seeing how this partnership between our editors and AI expertise is delivering actual outcomes:
- Our managing editors can now produce considerate, strategic content material in hours as an alternative of days
- Shoppers are getting extra content material for his or her price range with out sacrificing high quality
- The consistency and accuracy of content material has really improved, not declined
I’ve been significantly struck by the suggestions from our early adopters. In blind checks, content material created via this editor-led AI course of was really most popular over historically created content material. We’re seeing manufacturing timelines compressed by 14x and ROI enhancements exceeding 450% in some circumstances.
And let me be clear – we’re not forcing anybody down this path. We are going to proceed to supply a alternative. Our community of 160,000+ freelancers stays absolutely accessible to those that desire a very human-created strategy. What issues to me is that our shoppers get distinctive content material that drives enterprise outcomes, no matter the way it’s created.
2. LLM Optimization Blueprint™
I’ve been fascinated watching how search engine optimization has developed over time. However what we’re growing now’s basically totally different.
Whereas search engine optimization centered on key phrases and backlinks, our LLM Optimization Blueprint service really will get your content material into LLMs and AI search outcomes. It sounds easy: simply create content material that AI programs acknowledge as genuinely priceless and authoritative. However there’s much more to it.
By means of months of testing, we’ve developed an strategy that ensures your content material:
- Seems prominently in AI-generated responses from programs like ChatGPT, Claude, and Google AI Overviews
- Maintains factual authority that AI programs acknowledge and prioritize
- Builds constant model presence throughout rising AI discovery channels
What’s outstanding is how rapidly we’re seeing outcomes. In our early beta packages, we’ve positioned shoppers within the high place of AI search leads to simply 6 weeks. One shopper is now receiving 32% of their gross sales certified leads from AI search outcomes, a channel that didn’t even exist for them six months in the past.
I consider this represents a basic energy shift in content material advertising. For the primary time in years, smaller gamers with nice content material can outperform giants with large budgets. That’s why I’m excited to announce we’re increasing our LLM Optimization Blueprint beta program to extra shoppers.
Bridging Creation and Discovery
What I discover strongest is how these two parts – creation and discovery – work collectively. It’s not sufficient to only create nice content material if nobody sees it. And it’s irritating to optimize for visibility in case your content material isn’t value studying.
Our early adopters are telling me that this built-in strategy is giving them confidence that their content material investments will really ship enterprise outcomes. Which is our mission at Contently. And these new capabilities are taking it to a different stage.
What This Means for Content material Groups
I perceive that integrating AI into established content material workflows can really feel daunting. Our crew has labored arduous to make this transition as easy as doable, with our strategists guiding implementation each step of the best way.
What I’ve noticed is that the majority shoppers begin small, making use of these new approaches to a subset of their content material. As they acquire confidence and see outcomes, they steadily increase. There’s no want for a dramatic overhaul of your total content material operation in a single day.
Main the Subsequent Period of Content material
Content material advertising is present process a big transformation. I consider we’ll see firms with modest budgets outrank enterprises spending thousands and thousands, all as a result of they perceive the way to adapt to AI as each a creation software and distribution channel.
At Contently, I would like us to assist our shoppers lead this transformation. We’ve already been working with choose enterprise shoppers and are excited to increase to extra with the launch of Contently AI Studio and LLM Optimization Blueprint.
I suppose this isn’t actually the way forward for content material, as a result of all the pieces I’m speaking about is already right here. The chance exists now, and the businesses that transfer rapidly will set up benefits that grow to be more and more troublesome for opponents to beat.
I’m excited to companion with you on this journey. Whether or not you wish to absolutely embrace these new approaches or take incremental steps, our crew is prepared that can assist you navigate this altering panorama.
Let’s get began.
– Brandon
