
By Elizabeth Kaske and Matthew McGonegle
Regardless of the excessive price of capital and a slew of macroeconomic uncertainties, greater than 70% of probably the most assured international chief govt officers (CEOs) are betting on a mergers and acquisitions (M&A) comeback in 2025. However to escalate worth creation and complete shareholder return (TSR), companies could have to essentially change the trajectory of their enterprise technique.
Enterprise technique shapes an organization’s M&A strategy
Enterprise college teaches the basics of technique. The CEO and the board lead enterprise technique to realize important change, utilizing varied pillars, applications, and initiatives to drive TSR. But we nonetheless hear about frequent disconnects from the enterprise technique up, down, and throughout organizations.
Our work on 1000’s of M&A offers reveals 5 actions that deal groups can take to enhance their outcomes:
1. Create a powerful, strategic gameplan.
2. Allocate capital primarily based on the enterprise technique, backed up by knowledge.
3. Use synthetic intelligence (AI) for aggressive benefit.
4. Faucet the deal workforce’s information.
5. Talk the deal thesis early.
Motion 1: Get your strategic gameplan on.
Greatest-in-class technique and enterprise groups continuously have their fingers on the heart beat of their progress drivers. They put together for every year with a plan to seize progress by means of natural means, akin to new merchandise and new and current prospects, and inorganic means, together with M&A, joint ventures, and strategic alliances. This strategic plan informs most M&A choices and may assist break any deadlocked choices when opportune offers land on the company growth workforce’s desks.

Capital allocation
Many corporations are able to creating their technique, and quite a few enterprise models are competent at creating funding circumstances for his or her applications and initiatives. Nevertheless, these corporations should still expertise challenges when linking methods and alternatives collectively. An efficient capital allocation technique incorporates the enterprise technique and helps decision-makers plan, choose, handle, and consider funding alternatives.
Motion 2: Allocate capital primarily based on the enterprise technique, backed up by knowledge.
Throughout the context of M&A, this implies having a fact-based and data-driven strategy to the quantity, sort, and focus areas (market, product, geography) to your deliberate offers inside a given timeframe. Opportunistic transactions will pop up, and after they do, decision-makers ought to prioritize offers with a balanced scorecard of economic metrics, akin to capital requested, return on invested capital (ROIC), inner price of return (IRR) and income, in addition to non-financial elements, akin to strategic significance, buyer satisfaction, and enterprise continuity threat.
Deal sourcing
Efficient acquirers continuously develop and refresh a powerful pipeline of targets by means of varied means.
Sure, it helps to have robust relationships with funding banks who know your sector and know which belongings are available on the market. However your group’s enterprise leaders know the enterprise finest. The enterprise unit presidents of efficient serial acquirers determine early potential targets and use their relationships to carry the alternatives to company growth.
Motion 3: Use AI to get a leg up.
To remain aggressive and maximize acquisition potential, main deal groups are more and more turning to AI as a strategic instrument to reinforce their deal sourcing and enhance effectivity and effectiveness. Particularly, AI can:
• Analyze market developments
• Establish promising targets
• Forecast outcomes
• Map relationships
• Assess sentiment
• Present automated alerts
• Streamline due diligence
• Facilitate collaboration
Corporations can use AI instruments, akin to EY Aggressive Edge, to perform these duties.
Motion 4: Faucet into deal workforce experience.
Offers can begin in varied contexts, akin to market growth, know-how acquisition, or strategic partnerships. To develop transaction technique, use the mind belief of the deal workforce and advisors to navigate the advanced journey, from preliminary goal communication by means of valuation, negotiation, and remaining bid. No element is just too miniscule with sequencing, planning provides and counteroffers, and aligning roles and duties. These ways assist streamline the method and restrict resistance, contributing considerably to the success of the deal.
Preliminary evaluation
Whereas valuation, enterprise modeling, and benchmarking are basic, enterprise leaders shouldn’t overlook their significance. The preliminary evaluation is vital in verifying the contemplated deal will result in the worth creation and TSR that the enterprise technique is designed to realize. Along with efficient evaluation rooted in knowledge—and never within the feelings of any executives who would possibly need the deal to occur—this early stage is when integration leaders must be introduced into the fold.
Motion 5: Talk the deal thesis early.
Clearly documenting the funding thesis, worth drivers, integration technique, and resourcing is a number one apply that may assist expedite the next phases of the deal journey after a letter of intent is signed, diligence commences, transaction paperwork are signed, and the deal is closed.
By taking these strategic actions early within the deal lifecycle, corporations can confidently execute their M&A methods and their enterprise technique, enabling worth creation and elevated TSR. The businesses that wait on these areas threat lacking out on beneficial time to rapidly notice worth and eroding the deal worth post-close.
Study extra about how the EY-Parthenon Mergers & Acquisitions workforce helps corporations increase M&A progress and aggressive edge with strategic planning, deal sourcing, due diligence, and AI-powered platforms.
Elizabeth Kaske is EY-Parthenon Americas Mergers and Acquisitions Chief, Ernst & Younger LLP.
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