Hey, I’m glad you’re right here — I’m Viktorija Jokantaite-Kutke, the CEO of the Weight Administration Accelerator at Kilo Well being. One factor about me is that I don’t do boredom. I’m all the time transferring, all the time constructing. Attempt to sustain!
After I get bored, I seek for a problem
My profession has been a journey of change — switching industries, taking dangers, and pushing myself to develop. I began in promoting, cherished the quick tempo, however finally wished one thing new. Banking gave me construction, however I missed flexibility. In digital progress, I led massive initiatives, elevated income, and constructed lasting initiatives.
Sooner or later, I noticed I used to be being headhunted repeatedly. That’s how I joined Kilo Well being when it was nonetheless small however stuffed with potential. I took a leap into well being tech, launched profitable merchandise, and constructed robust groups. After a break to reset, I explored new alternatives however in the end returned to Kilo Well being for the prospect to tackle massive challenges and hold evolving.
Via all of it, I’ve realized that careers aren’t a straight path. Development comes from recognizing alternatives, realizing when to alter course, and taking dangers on the proper time.
Learn how to be hunted within the job market?
As I discussed earlier, I’ve all the time been headhunted all through my profession. But, I’ve by no means carried out any sort of self-promotion — I don’t write on LinkedIn, I don’t put up on Fb, and I don’t actively market myself.
However let me inform you a secret: I consider that while you keep true to your values, whatever the firm you’re employed for, and stay your self regardless of challenges or exterior pressures, folks take discover. Standing your floor when the setting tries to form you in another way leaves a long-lasting impression. Individuals bear in mind authenticity.
Our market is small, and, as I wish to say, the whole lot spreads by folks merely speaking to at least one one other. My recommendation is that when leaving an organization, you must ask your self: How do I wish to be remembered? Did I give my finest? Was I trustworthy with myself and others? Did I keep true to my values? Am I pleased with the journey I had there?
If you happen to can reply these questions with honesty, you’re on the appropriate path.
By no means experiencing burnout in 14 years
I’ve had an extended profession, however I’ve by no means skilled burnout. I consider it’s vital to tell apart between true burnout and easily missing a problem. In a fast-paced startup, you would possibly really feel drained, but when a secure job begins feeling stagnant, that’s not burnout — it’s simply time for a change.
For me, it was about not believing within the firm’s new course. I knew when to step again — like at Kilo Well being, when the workforce was robust and issues may run with out me. Typically, an organization additionally wants contemporary management to develop.
After all, there are traumatic days, however the work, the workforce, and the aim need to drive you ahead. After they didn’t for me, I moved on — and that’s okay. I’ve all the time believed in working exhausting and resting simply as exhausting, which has most likely saved me from burnout. You’ll be able to’t hold pushing eternally. We’re human.
Bringing digital merchandise again to life after a pattern fades
I’ve introduced digital well being merchandise again to life, even once they had been previous their peak. However what if a product is tied to a pattern that’s light? How do you discover the appropriate message, faucet into a brand new pattern, and make it related once more?
Let me lend you an instance: With Keto Cycle, we launched the No Carbs Problem as a substitute for only a keto weight loss plan. We recognized robust promoting factors as a result of we all know the struggles of weight administration. If somebody lacks motivation, even probably the most superior app gained’t assist. Success relies on willpower and mindset.
That’s why advertising is essential in addition to positioning, communication, and fixing actual ache factors.
Additionally, actual worth isn’t about amount however high quality and value. The problem is including worth with out overcomplicating issues.
A great product alone gained’t assure success. In weight administration, timing, positioning, and differentiation matter probably the most. Rivals continually alter their methods, chasing what works.
The largest problem? Individuals need an easy repair — the “magic tablet” is at its peak. However now, there’s rising consciousness of its downsides.
That’s the place creativity is available in. How do you attain an viewers on the lookout for actual, lasting change? Those who need greater than fast fixes? Hold these questions in thoughts.
And with that, we’ve coated sufficient for now. Thanks for assembly me on the finish and should you really feel like we clicked, you should definitely take a look at our careers web page!

Hey, I’m glad you’re right here — I’m Viktorija Jokantaite-Kutke, the CEO of the Weight Administration Accelerator at Kilo Well being. One factor about me is that I don’t do boredom. I’m all the time transferring, all the time constructing. Attempt to sustain!
After I get bored, I seek for a problem
My profession has been a journey of change — switching industries, taking dangers, and pushing myself to develop. I began in promoting, cherished the quick tempo, however finally wished one thing new. Banking gave me construction, however I missed flexibility. In digital progress, I led massive initiatives, elevated income, and constructed lasting initiatives.
Sooner or later, I noticed I used to be being headhunted repeatedly. That’s how I joined Kilo Well being when it was nonetheless small however stuffed with potential. I took a leap into well being tech, launched profitable merchandise, and constructed robust groups. After a break to reset, I explored new alternatives however in the end returned to Kilo Well being for the prospect to tackle massive challenges and hold evolving.
Via all of it, I’ve realized that careers aren’t a straight path. Development comes from recognizing alternatives, realizing when to alter course, and taking dangers on the proper time.
Learn how to be hunted within the job market?
As I discussed earlier, I’ve all the time been headhunted all through my profession. But, I’ve by no means carried out any sort of self-promotion — I don’t write on LinkedIn, I don’t put up on Fb, and I don’t actively market myself.
However let me inform you a secret: I consider that while you keep true to your values, whatever the firm you’re employed for, and stay your self regardless of challenges or exterior pressures, folks take discover. Standing your floor when the setting tries to form you in another way leaves a long-lasting impression. Individuals bear in mind authenticity.
Our market is small, and, as I wish to say, the whole lot spreads by folks merely speaking to at least one one other. My recommendation is that when leaving an organization, you must ask your self: How do I wish to be remembered? Did I give my finest? Was I trustworthy with myself and others? Did I keep true to my values? Am I pleased with the journey I had there?
If you happen to can reply these questions with honesty, you’re on the appropriate path.
By no means experiencing burnout in 14 years
I’ve had an extended profession, however I’ve by no means skilled burnout. I consider it’s vital to tell apart between true burnout and easily missing a problem. In a fast-paced startup, you would possibly really feel drained, but when a secure job begins feeling stagnant, that’s not burnout — it’s simply time for a change.
For me, it was about not believing within the firm’s new course. I knew when to step again — like at Kilo Well being, when the workforce was robust and issues may run with out me. Typically, an organization additionally wants contemporary management to develop.
After all, there are traumatic days, however the work, the workforce, and the aim need to drive you ahead. After they didn’t for me, I moved on — and that’s okay. I’ve all the time believed in working exhausting and resting simply as exhausting, which has most likely saved me from burnout. You’ll be able to’t hold pushing eternally. We’re human.
Bringing digital merchandise again to life after a pattern fades
I’ve introduced digital well being merchandise again to life, even once they had been previous their peak. However what if a product is tied to a pattern that’s light? How do you discover the appropriate message, faucet into a brand new pattern, and make it related once more?
Let me lend you an instance: With Keto Cycle, we launched the No Carbs Problem as a substitute for only a keto weight loss plan. We recognized robust promoting factors as a result of we all know the struggles of weight administration. If somebody lacks motivation, even probably the most superior app gained’t assist. Success relies on willpower and mindset.
That’s why advertising is essential in addition to positioning, communication, and fixing actual ache factors.
Additionally, actual worth isn’t about amount however high quality and value. The problem is including worth with out overcomplicating issues.
A great product alone gained’t assure success. In weight administration, timing, positioning, and differentiation matter probably the most. Rivals continually alter their methods, chasing what works.
The largest problem? Individuals need an easy repair — the “magic tablet” is at its peak. However now, there’s rising consciousness of its downsides.
That’s the place creativity is available in. How do you attain an viewers on the lookout for actual, lasting change? Those who need greater than fast fixes? Hold these questions in thoughts.
And with that, we’ve coated sufficient for now. Thanks for assembly me on the finish and should you really feel like we clicked, you should definitely take a look at our careers web page!

Hey, I’m glad you’re right here — I’m Viktorija Jokantaite-Kutke, the CEO of the Weight Administration Accelerator at Kilo Well being. One factor about me is that I don’t do boredom. I’m all the time transferring, all the time constructing. Attempt to sustain!
After I get bored, I seek for a problem
My profession has been a journey of change — switching industries, taking dangers, and pushing myself to develop. I began in promoting, cherished the quick tempo, however finally wished one thing new. Banking gave me construction, however I missed flexibility. In digital progress, I led massive initiatives, elevated income, and constructed lasting initiatives.
Sooner or later, I noticed I used to be being headhunted repeatedly. That’s how I joined Kilo Well being when it was nonetheless small however stuffed with potential. I took a leap into well being tech, launched profitable merchandise, and constructed robust groups. After a break to reset, I explored new alternatives however in the end returned to Kilo Well being for the prospect to tackle massive challenges and hold evolving.
Via all of it, I’ve realized that careers aren’t a straight path. Development comes from recognizing alternatives, realizing when to alter course, and taking dangers on the proper time.
Learn how to be hunted within the job market?
As I discussed earlier, I’ve all the time been headhunted all through my profession. But, I’ve by no means carried out any sort of self-promotion — I don’t write on LinkedIn, I don’t put up on Fb, and I don’t actively market myself.
However let me inform you a secret: I consider that while you keep true to your values, whatever the firm you’re employed for, and stay your self regardless of challenges or exterior pressures, folks take discover. Standing your floor when the setting tries to form you in another way leaves a long-lasting impression. Individuals bear in mind authenticity.
Our market is small, and, as I wish to say, the whole lot spreads by folks merely speaking to at least one one other. My recommendation is that when leaving an organization, you must ask your self: How do I wish to be remembered? Did I give my finest? Was I trustworthy with myself and others? Did I keep true to my values? Am I pleased with the journey I had there?
If you happen to can reply these questions with honesty, you’re on the appropriate path.
By no means experiencing burnout in 14 years
I’ve had an extended profession, however I’ve by no means skilled burnout. I consider it’s vital to tell apart between true burnout and easily missing a problem. In a fast-paced startup, you would possibly really feel drained, but when a secure job begins feeling stagnant, that’s not burnout — it’s simply time for a change.
For me, it was about not believing within the firm’s new course. I knew when to step again — like at Kilo Well being, when the workforce was robust and issues may run with out me. Typically, an organization additionally wants contemporary management to develop.
After all, there are traumatic days, however the work, the workforce, and the aim need to drive you ahead. After they didn’t for me, I moved on — and that’s okay. I’ve all the time believed in working exhausting and resting simply as exhausting, which has most likely saved me from burnout. You’ll be able to’t hold pushing eternally. We’re human.
Bringing digital merchandise again to life after a pattern fades
I’ve introduced digital well being merchandise again to life, even once they had been previous their peak. However what if a product is tied to a pattern that’s light? How do you discover the appropriate message, faucet into a brand new pattern, and make it related once more?
Let me lend you an instance: With Keto Cycle, we launched the No Carbs Problem as a substitute for only a keto weight loss plan. We recognized robust promoting factors as a result of we all know the struggles of weight administration. If somebody lacks motivation, even probably the most superior app gained’t assist. Success relies on willpower and mindset.
That’s why advertising is essential in addition to positioning, communication, and fixing actual ache factors.
Additionally, actual worth isn’t about amount however high quality and value. The problem is including worth with out overcomplicating issues.
A great product alone gained’t assure success. In weight administration, timing, positioning, and differentiation matter probably the most. Rivals continually alter their methods, chasing what works.
The largest problem? Individuals need an easy repair — the “magic tablet” is at its peak. However now, there’s rising consciousness of its downsides.
That’s the place creativity is available in. How do you attain an viewers on the lookout for actual, lasting change? Those who need greater than fast fixes? Hold these questions in thoughts.
And with that, we’ve coated sufficient for now. Thanks for assembly me on the finish and should you really feel like we clicked, you should definitely take a look at our careers web page!

Hey, I’m glad you’re right here — I’m Viktorija Jokantaite-Kutke, the CEO of the Weight Administration Accelerator at Kilo Well being. One factor about me is that I don’t do boredom. I’m all the time transferring, all the time constructing. Attempt to sustain!
After I get bored, I seek for a problem
My profession has been a journey of change — switching industries, taking dangers, and pushing myself to develop. I began in promoting, cherished the quick tempo, however finally wished one thing new. Banking gave me construction, however I missed flexibility. In digital progress, I led massive initiatives, elevated income, and constructed lasting initiatives.
Sooner or later, I noticed I used to be being headhunted repeatedly. That’s how I joined Kilo Well being when it was nonetheless small however stuffed with potential. I took a leap into well being tech, launched profitable merchandise, and constructed robust groups. After a break to reset, I explored new alternatives however in the end returned to Kilo Well being for the prospect to tackle massive challenges and hold evolving.
Via all of it, I’ve realized that careers aren’t a straight path. Development comes from recognizing alternatives, realizing when to alter course, and taking dangers on the proper time.
Learn how to be hunted within the job market?
As I discussed earlier, I’ve all the time been headhunted all through my profession. But, I’ve by no means carried out any sort of self-promotion — I don’t write on LinkedIn, I don’t put up on Fb, and I don’t actively market myself.
However let me inform you a secret: I consider that while you keep true to your values, whatever the firm you’re employed for, and stay your self regardless of challenges or exterior pressures, folks take discover. Standing your floor when the setting tries to form you in another way leaves a long-lasting impression. Individuals bear in mind authenticity.
Our market is small, and, as I wish to say, the whole lot spreads by folks merely speaking to at least one one other. My recommendation is that when leaving an organization, you must ask your self: How do I wish to be remembered? Did I give my finest? Was I trustworthy with myself and others? Did I keep true to my values? Am I pleased with the journey I had there?
If you happen to can reply these questions with honesty, you’re on the appropriate path.
By no means experiencing burnout in 14 years
I’ve had an extended profession, however I’ve by no means skilled burnout. I consider it’s vital to tell apart between true burnout and easily missing a problem. In a fast-paced startup, you would possibly really feel drained, but when a secure job begins feeling stagnant, that’s not burnout — it’s simply time for a change.
For me, it was about not believing within the firm’s new course. I knew when to step again — like at Kilo Well being, when the workforce was robust and issues may run with out me. Typically, an organization additionally wants contemporary management to develop.
After all, there are traumatic days, however the work, the workforce, and the aim need to drive you ahead. After they didn’t for me, I moved on — and that’s okay. I’ve all the time believed in working exhausting and resting simply as exhausting, which has most likely saved me from burnout. You’ll be able to’t hold pushing eternally. We’re human.
Bringing digital merchandise again to life after a pattern fades
I’ve introduced digital well being merchandise again to life, even once they had been previous their peak. However what if a product is tied to a pattern that’s light? How do you discover the appropriate message, faucet into a brand new pattern, and make it related once more?
Let me lend you an instance: With Keto Cycle, we launched the No Carbs Problem as a substitute for only a keto weight loss plan. We recognized robust promoting factors as a result of we all know the struggles of weight administration. If somebody lacks motivation, even probably the most superior app gained’t assist. Success relies on willpower and mindset.
That’s why advertising is essential in addition to positioning, communication, and fixing actual ache factors.
Additionally, actual worth isn’t about amount however high quality and value. The problem is including worth with out overcomplicating issues.
A great product alone gained’t assure success. In weight administration, timing, positioning, and differentiation matter probably the most. Rivals continually alter their methods, chasing what works.
The largest problem? Individuals need an easy repair — the “magic tablet” is at its peak. However now, there’s rising consciousness of its downsides.
That’s the place creativity is available in. How do you attain an viewers on the lookout for actual, lasting change? Those who need greater than fast fixes? Hold these questions in thoughts.
And with that, we’ve coated sufficient for now. Thanks for assembly me on the finish and should you really feel like we clicked, you should definitely take a look at our careers web page!
